Wednesday, January 12, 2011
The Game' breaks BET ratings, gets 2nd chance
After nearly two years off the air and in limbo "The Game" has returned to TV, giving BET a big ratings boost and fans another chance to share the highs and lows of a football wife and her athlete husband.
The show premiered its fourth season Tuesday night on BET after a three season run on the CW that was canceled in 2009. "The Game" set a ratings record for BET, which said 7.7 million viewers tuned in, making it the No. 1 original telecast on the network, and No. 2 of all-time, behind the 2009 BET Awards, which had 10.2 million viewers and took place three days after the death of Michael Jackson.
"We're coming out hitting hard," said executive producer Salim Akil. "We really hope it opens BET up to more voices, to more people being able to come in and pitch shows and have a variety of different scripted shows on the network."
"BET has been absolutely top-notch in the way that they've been handling this, from allowing us to be creatively free ... to the advertising to now having the cast at TCA," continued Akil, referring to the recent Television Critics Association gathering in Pasadena, Calif. "All of the things that we didn't get over there at CW, we're getting at BET."
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